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After following, reading, commenting and writing posts on a daily basis, I found 7 efficient ways to write a blog post. You can probably find way others ways to write and present the information in a blog post, but these 7 formats are the most popular ones.
 = suggested way to collaborate with blogs
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1. INFORMATIONAL
It’s the most common type of blog post. The blogger shares information or news on a particular topic. They are, for example, posts on new collections launched by popular brands or latest projects by industry professionals.
2. EDITORIAL
The blogger shares personal thoughts, impressions or critics on a particular topic. They are, for example, post reviews on products, restaurants, movies, books, etc. Many people research reviews in the Internet before buying a product, using a services or visiting a place. The blog reviews have a big influence in many consumers’ buying decisions.
Product reviews – companies can send products to bloggers to try and write a review on them. Before sending anything, always ask for information and conditions to the blogger. 3. INSIGHTS
The blogger analyses a specify topic in depth. They are, for example, posts that compare different products or services, or posts on industry trends.
Guest posts – if you are an industry expert, many bloggers will be interested in hearing your opinion on topics of general interest for their readers (see note at the end of this article). 4. INTERVIEWS
This is another way for bloggers to collaborate with industry professionals, letting others do the talking by sharing own stories. This is a more structured way to tell a personal or professional story by organising the information in questions and answers.
Professional or inspirational stories – if you are a new entrepreneur, industry leader or have an unusual, amusing and inspirational story to tell, we are all looking forward to hearing about it. 5. INSTRUCTIONAL
The blogger explains step-by-step how to do/make something or how to resolve a problem. They are, for example, DIY tutorials or cooking recipes. Everyday more and more people type on Google ‘How to…’ looking for a way to accomplish something. Therefore, this sort of posts has great chances to become popular through search engines.
Guest tutorial posts – does your product or service resolve an every-day problem? If so, then write a tutorial on it and share it with your favourite blog. 6. LISTS
The blogger breaks the information into a numbered list, making the post easier to read. They are, for example, the link roundups that many posts have usually at the end of the week.
Don’t do long lists. A list with 12 or 15 items is already too long for a blog post. If you have more than a dozen of items on your list, split them onto 2 separate lists and write 2 different posts.
Link building - List posts are usually link-rich and give the blogger the opportunity to link with other blogs or company websites. 7. LIFE STREAMING
The blogger shares a piece of their personal or professional lives with their readers. Crafty people, photographers, designers, etc. are great sharing their every-day projects. These posts can be an excellent way to show your skills and promote-yourself in the Internet.
Guest posts – this sort of posts can also give creative professionals the opportunity to share their projects with blogs and reach a wider audience. NOTE: The difference between a sponsored post and a guest post is that usually only the first one is a paid content. Through a guest post you are sharing your expertise and images with the blogger, so it’s just fair to let you post on their blog with no cost.
However, you must take into account that guest posts will be only accepted by the blogger if it’s a high quality article, follows the blog editorial guidelines and has been written for that blog exclusively.
Don’t send your article massively to every blog in your industry trying to get it published in as many websites as possible. Duplicated content can seriously damage your search engine optimisation and so can the blogger’s.
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